1.  It is amazing how small businesses understand the need for SEO training or the need to hire an accomplished SEO as a part of their search marketing initiative but just can't seem to pull the trigger when it comes to committing to one or the other.
2.  Forget about them! Search engines are smarter than that. With continuous efforts in fine tuning the spiders (search engine spiders 'crawl' from site to site, page to page to index pages), search engines, like the formidable Google, has decided that enough is enough. If readers don't like overstuffed seo articles, THEY don't either. Some search engines have gone as far as to ban or block out sites that overstuff their web content with keywords! So, please do be careful.
3.  I want to make one thing perfectly clear, right now. I am not suggesting that all SEO's are corrupt. I don't believe that for a second. There are many fine, honest and hardworking SEO's out there, who are doing a wonderful job for their clients.
4.  One of the main reasons why it is difficult to decide which of these 2 strategies is best for your site lies in understanding why you cannot use both of these methods. In reality, there really is no reason why you cannot use both of these methods. http://sebastianzet.pl In fact, it is encouraged to use both strategies because PPC can work well with any SEO plan.
5.  In June, I finally decided that I was over the process of manually finding the link partners. I started using the program Arelis and was amazed at the ease of use finding new link partners. I DID NOT like the fact that the program didn't show me any of the pages PageRank though. I only used Arelis for about 3 days, getting around 25 backlinks.
6.  If one search engine could deliver all the traffic alone to your site, then you wouldn't need an SEO consultant. You wouldn't need to invest time, money or energy in research either. But there are so many search engines out there, and one may be better than another to target traffic to your individual niche. You can rely on your SEO consultant to know where you can receive your qualified traffic.
7.  In both cases, and all those in between, the most important part of any online marketing strategy or SEO game plan is consistency. You must practice good SEO habits daily. Never let your success or failure allow you to procrastinate or completely abandon those techniques that have so often proven reliable!
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