Facebook
From Bistre Parakeet, 3 Years ago, written in Plain Text.
Embed
  1.  From the initial open-best bus parade for Singapore’s initial Olympic Gold medal to his daily Singaporean delight of chai tow kway, Joseph Schooling has been the new media child since he attained the very first Gold medal for Singapore. His brilliant display against the sports’ largest superstars such as Michael Phelps, Chad le Clos and Laszlo Cseh quickly noticed a ripple impact on the marketers eager to honour and congratulate him. Marketers in Singapore were fast to trip on the wave to get some publicity for their manufacturers.
  2.  It is, nevertheless, only a fine line between congratulating and capitalising on the possibility. Here, we listing a few prominent marketers who have joined in the clever marketing and advertising celebration:
  3.  1. Singapore Airlines
  4.  The official airline for Staff Singapore, Singapore Airlines captured several exclusive images, movies and interviews with Schooling. From a warm welcome at his transit in Barcelona from São Paulo, to presenting him with his personal Singapore Airlines KrisFlyer Elite Gold card and one million KrisFlyer miles, the airline was quick to advertise and reinforce its message of “A Fantastic Way to Fly”. There had been, however, mixed responses to the advertising and marketing efforts, with some complimenting SQ for the sweet gesture, whilst other individuals ridiculing the “reverse photobomb” with the swimmer.
  5.  two. Changi Airport
  6.  Just like Schooling’s new Olympic record, Changi Airport Group acquired splashing headlines for its effective and succinct Facebook publish commemorating his win. Imprinted in gold letters on a flight arrival announcement board, the post saw more than 3,000 likes and 400 shares in an hour[one]. On prime of that, the Facebook web page saw continuous updates on Schooling’s flight arrival timing, and more honoured him with a congratulatory message on the departure announcement board and water cannon salute when he returned house in glory.
  7.  3. Grab
  8.  Featuring an illustration of a swimmer and a copy with “All Hail The New Swim King”, Grab swiftly capitalised the chance and offered a promo code with Schooling’s title. They also provided the swimmer and his family cost-free rides as a kind of appreciation. The two posts have since garnered a complete of virtually 900 reactions and more than a hundred shares.
  9.  
  10.  4. Media
  11.  When was the final you saw so considerably coverage on a plate of fried carrot cake? Final week, numerous publications similarly jumped onto the bandwagon to wrap up a list of areas for him to get his chai tow kway fix. From Straits Times to Her World Plus, there is no much better way to unite Singaporeans than… food itself. Our favourite? Bee Bee Carrot Cake… basically since we never ever know when we can catch a glimpse of Schooling himself at his favourite stall.
  12.  https://www.mixcloud.com/cannonplier4/ Here at Brand Inc, we salute Schooling for his amazing feat at the Rio Olympics, heartiest congratulations! He has presented the best 51st birthday gift to Singapore and we hope that he continues to inspire our younger and aspiring sportsmen and sportswomen.
  13.  [1] Marketing Interactive, 13 August 2016, Search Changi Airport gets gold for speedy response to Joseph Schooling’s large win,
  14.  
captcha