The Google Search Central blog site has useful posts on improving bits with much better description meta tags. https://www.youtube.com/watch?v=h69WKblz3wc have a handy post on how to produce excellent titles and bits. Precisely summarize the page content Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search outcome.
Avoid: Composing a description meta tag that has no relation to the material on the page. Utilizing generic descriptions like "This is a websites" or "Page about baseball cards". Filling the description with only keywords. Copying and pasting the entire content of the document into the description meta tag.
If your website has thousands or perhaps countless pages, hand-crafting description meta tags probably isn't feasible. In this case, you might automatically produce description meta tags based upon each page's material. Avoid: Utilizing a single description meta tag throughout all of your website's pages or a large group of pages.
Imagine you're composing an outline Similar to writing an overview for a big paper, put some thought into what the bottom lines and sub-points of the material on the page will be and decide where to use heading tags properly. Avoid: Positioning text in heading tags that wouldn't be valuable in specifying the structure of the page.
Erratically moving from one heading tag size to another. Use headings moderately across the page Use heading tags where it makes sense. A lot of heading tags on a page can make it hard for users to scan the content and determine where one subject ends and another begins. Prevent: Extreme use of heading tags on a page.