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Available 24 hr a day, Mintel's global public relations group is happy to supply certified reporters with access to our research, set up interviews with our specialist analysts and share the most current insights throughout classifications and nations. October 23rd, 2020October 23rd, 2020 As British Summer season Time ends once again and with sunlight in short supply, brand-new research study from Mintel exposes the country's usage of the sunlight vitamin is growing quicker than any other vitamin supplement.
The growth of Vitamin D beats all other vitamins. With the exception of Vitamin C, which grew partially (up from 28% to 29%), usage of all other single vitamins has declined (Vitamin B Complex, A and E) over the exact same 12 month duration. Overall, usage of 'multivits' (the catch-all vitamin) has remained stable at 51%.
Emilia Greenslade, Mintel OTC and Personal Care Expert, UK, stated: Extremely publicised research study connecting Vitamin D with protection against COVID-19 may have also impacted usage, although this has been challenged by NICE which concluded that there is no proof to support taking vitamin D supplements to avoid or deal with COVID-19.
The appeal of vitamins shows no signs of waning with the market set to top the half a billion pound mark (515 million) in 2021. Heightened popularity of vitamins is most likely to be an outcome of COVID-19, as according to Mintel research, a quarter (24%) of VMS users have actually taken more VMS as an outcome of the virus outbreak.