An ICP (Ideal Customer Profile) in the B2B world isn’t just a collection of attributes that represent the ideal company. It’s an overview of the type of company that’s most likely to convert, stay engaged and recommend you to other companies. The entire purpose of developing an ICP marketing strategy is to have the entire organization become laser focused and close more deals with high-fit, high-quality leads. The result? You’ll start seeing improvements in your ToFu conversion rates without overextending your budget or yourself.
https://www.sayprimer.com/blog/b2b-marketing-free-templates-customer-profile
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