1.  In just 10 short years, Instagram is continuing to grow into a powerhouse marketing tool that savvy entrepreneurs are embracing. As of December, 2020...
2.  ï¿½ Instagram has over 1 billion active users---which implies that your market is almost certainly using Instagram-and your competitors are, too.
3.  ï¿½ 67% of US adults use Instagram, so, although it does not have the reach of Facebook (yet) it's definitely a platform worth leveraging.
4.  ï¿½ A younger crowd-more than 1 / 2 of Instagram users are between 18 and 29-if that's your market, Instagram may be the place to be.
5.  ï¿½ 63% of users check their Instagram feed at least daily-that's a great deal of eyes on cell phones!
6.  Not only that, but the platform has enjoyed double-digit annual growth, also it shows no signs of slowing down. Clearly, it's time to embrace Instagram and the energy it promises as part of your overall marketing plan.
7.  Instagram is similar to a simplified version of Facebook, with an focus on mobile visual sharing. As with other social networks, you interact with other users on Instagram by following them, being followed by them, commenting, liking, tagging, and private messaging. You can also save the photos you see on Instagram.
8.  Since it's so visually oriented, Instagram has multiple filters it is possible to apply to enhance photos and videos. Additional photo editing options let you straighten the image, adjust brightness and warmth, and overlay color. For videos, it is possible to disable audio, decide on a cover frame, and, if you use the iOS app, you can trim videos.
9.  Unique Challenges
10.  But Instagram presents some unique challenges, and the ones might have you wondering whether it's worth your time. The primary ones are:
11.  1) First, it's completely smart phone driven. Unlike other platforms, you cannot post to Instagram from your own computer. In fact, you can't even post to it from third party apps. It's fully designed to attract cellular phone users. So in https://lynnemctaggart.com/forum/members/hedehogan92/activity/763833/ where mobile usage is high (and let's face it, that's nearly everywhere), Instagram is really a no-brainer.
12.  2) It is also image and video centric. Unlike Facebook and Twitter and even Google+, where text updates remain typical, Instagram demands photos. Text (called "captions" on Instagram) is secondary-although, unlike some other platforms, Instagram is quite generous with their character limit. Remember that even on other platforms, images typically outperform text-only updates. So, focusing on images in your marketing is most likely a good
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