- For many years printing a newsletter to keep employees and customers informed has been a staple of many businesses and, even in this day of internet and email, https://gazeteapp.com/gazeteler/sozcu-gazetesi-manseti-oku hard copy print is even more credible as it suggests reliability and stability. All statistics prove this. But, until recently, printing a newspaper to accomplish the same thing as a newsletter has been unfeasible. This is no longer true, so comparing the two mediums may just surprise you.
- It is important to keep your name before customers and employees. The newsletter has been a wonderful tool to accomplish this goal. Unfortunately, using a newspaper to accomplish this same objective has never been available at a reasonable price or without expensive graphic programs. With advancements in technology and new processing, however, publishing a newspaper rather than a newsletter is now actually more affordable and offers much more room for content.
- https://gazeteapp.com/gazeteler/sozcu-gazetesi-manseti-oku/
- Let us examine the benefits of printing a newspaper over a newsletter.
- SPACE
- Getting your message across is very important. Newsletters, to remain cost effective, usually have limited space. A typical 8.5 x 11 newsletter gives you enough space for a short message, a few small pictures, and little else. Obviously, choosing a larger format will give you more options. The typical newsletter sizes are: 8.5x11, 8.5x14, 11x17, 11x25.5.
- Taking the largest newsletter format, 11x25.5, and folding it in half provides a business with four pages worth of information at 11x12.75. In this size, you could have a lot of information given to your customers. Unfortunately, it is very, very expensive.
- A newspaper, on the other hand, usually starts at 11x28, or folded in half, four pages of 11x14. The base size for a newspaper is larger than the largest format offered by most newsletter companies. The ability to convey your message in a newspaper format is much more readily available. Giving yourself more room allows for more information that will be relevant to customers and employees.
- COST
- Cost is important to most businesses, particularly small businesses. Newsletter printing is a booming business and there are many companies that offer this service. I have found only one company that offers newspapers to the general public (something known as short-run newspapers).
- A short research into the cost of newsletter printing revealed the following:
- The average cost of printing 5000 newsletters:
- 1 page at 8.5x11, front color, back b&w, - $550
- 4 pages at 11x12.75, (half color, half b&w) - $1,600
- Note: prices do not reflect shipping or mailing services.
- There is very little out there that will print a newspaper for a business at a cost that is anywhere reasonable. Normally, to retool the presses to accept what you are trying to do costs more money than it is worth-with a few exceptions. A bit of more intensive research will reveal that printing a newspaper is much more cost effective if you can find the right printer.
- The average cost of printing 5000 newspapers is:
- 4 pages at 11x14, (2 pages color, the rest b&w) - $499
- 8 pages at 11x14, (4 pages color, the rest b&w) - $599
- 16 pages at 11x14, (4 pages color, the rest b&w) - $949
- Note: prices do not reflect shipping or mailing services.
- See end of article for source of prices.
- For less money, you can print a 4 page newspaper that has 4 times the room than the 8.5x11 newsletter format typically available. If you have the time and content, you can print a 16 page newspaper that contains over 4 times the amount of space the largest newsletter format offers for almost half of the total cost.