1. 6 SEO MARKETING TRENDS IN 2020- Anyone who is running an online business and wishes to be an entrepreneur should know that search engine algorithms change from time to time. Online marketing trends are ever-changing. Therefore, one needs to be updated with the upcoming SEO marketing trends. Here we talk about the 6 SEO marketing trends in 2020, it will help you to be firm in competition without lacking behind.
2.  
3. Website: www.7stonesdigital.com
4.  
5. BERT UPDATE Lately, in December 2019, Google rolled out its BERT update and this had a negative impact on most of the websites. The BERT algorithm (Bidirectional Encoder Representations from Transformers) is a deep learning algorithm related to natural language processing. It helps a machine to understand what words in a sentence mean. In this update, Google mainly focused on the quality of the content, keyword relevancy, keyword density and readability of the content. The only method to get loved by Google is to produce high-quality content that search users can get benefited from. Start focusing on the quality of your content rather than stuffing them with keywords.
6.  
7. CONTENT'S QUALITY OVER QUANTITY The trend of search engines attention to the quality of content will be there. The amount of the content is important but the quality of the content should be such that it doesn't mislead search engines and customers. In 2020, digital agencies in Chennai started to put more attention to On-page SEO. They created user-friendly URLs, optimizing images, internal structure, and linking.
8.  
9. SPEED OF THE WEBSITE It will be the most important trend in 2020. SEO tools enable to check the speed of a website. The faster a website opens the sooner the traffic increases and the website will be ranked higher in Google. Actually, a website should only take less than a second to open and it can be accomplished with the assistance of a qualified SEO firm.
10.  
11. VOICE SEARCH OPTIMIZATION Today we have technology like Siri, Google Homes, and Alexa voice search and as soon as the technology changes the users become more tech savvy. That's why statistics show that voice search 20 percent of mobile search and it will reach 50 percent in the coming year. There were 67 million voice search queries in 2019 alone. More than 65% of teenagers use voice search option in Google on a daily basis. Optimizing your website for voice queries is the best way to reach the featured snippet section in the search results quickly. In 2020, SEO marketing trends will include the integration of voice search optimized keywords. These keywords are usually short and inform of command and questions.
12.  
13. MOBILE-FRIENDLY WEBSITE A mobile-friendly site drives more people to an online store and to buy products while if SEO is not mobile-friendly then it may possible that customers will click a back button soon and get back to a site that can be run in a mobile. It will be one of the most effective trends in 2020. One should consider mobile page speed, loading time, images and other factors for the best results.
14.  
15. STRUCTURED DATA Structured data is a way to help search engines better understand how each element of a page relates to other elements within the website In simple words organizing a website, data is called structured data. It allows the search engines to reach your website faster. All the information that can be seen along with the website's meta description is structured data. 2020 will be the toughest year as the competition is very high for site owners to earn a significant share of organic traffic from Google and other search engines. But you can get an edge over your competitors by staying up to date on the SEO trends that are going to rule the market. Start revising your SEO strategy now to include all the key factors that are mentioned in this blog. If you are still not investing in these SEO trends, your business can be at great risk.